In today’s hyper-competitive business landscape, companies must take every opportunity to jump ahead of their rivals. This includes looking for new, innovative ways to incorporate improvements at a foundational level.
When it comes to securing, managing, and maximizing your physical “space” in the corporate world, competitive advantage is reserved for those willing to implement more holistic and immersive experiences from a real estate perspective. It’s not just where is your space, how big is it, and what does it look like. But rather, what can your space do for you and what can your space do for me (the me here, is the customer, the employee, the partner, the visitor).
Property developers and providers are now competing in the technology space, in addition to traditional markets, offering solutions like smart buildings and smart workplaces from a developmental standpoint. Rather than the technology being added after the fact, it’s now being built into a building’s infrastructure.
Therefore, real estate design and practice has become an integral part of corporate planning. Companies aren’t just making existing structures more accommodating, but also designing and developing spaces specifically to service business functions and opportunities deemed necessary by the modern workforce.
At the heart of it all, is some of the most advanced property tech, smart solutions, and use cases.
#1 Opt for Multi-Use or Convertible Spaces
These are spaces around your campus (like conference rooms, lobbies, lounge etc) that can be used for several functions. They might serve as casual demo spaces during a local event, a cafe during lunchtime, or a conference room for company meetings.
But the most important thing here is having a better understanding of how and when to best use these convertible spaces. Analytics for traffic patterns and current usage give insight into how these spaces are currently being used so that you can maximize ongoing or future experiences in each space.
#2 Bring the Outdoors In
Because indoor spaces tend to be unhealthy, many organizations are now bringing the outdoors in. It’s a bit of an emotional and physical approach to overall employee sentiment.
This is achieved by creating spaces that lift and boost moods using characteristics like natural lighting, calming sounds, indoor plants, organic walls, and much more. The goal is to recharge a person’s mood, create a healthy and welcoming space which should in turn boost overall morale.
#3 Enable Dynamic Seating
Desks and workspaces that are free-flowing, without specific workers assigned to an area lead to more dynamic resource allocation. With fluid seating capabilities, employees can hot desk or use hoteling features within the building that best match their day to day needs.
Providing employees the ability to change their environment based on day to day needs create channels for improved productivity. A mobile environment or digitally activated workspace enables this through on-the-go bookings, room reservations etc., so that none of your spaces and none of your desks become stagnant.
#4 Leverage Smart Sensors and IoT
More advanced sensors, coupled with authentication tools like RFID badges, can create incredibly unique experiences. For example, when an individual enters an office they reserved, it might auto-adjust lighting, desk height, brew coffee, or prepare food, all of which is based solely on the user’s preferences.
#5 Provide Immersive Exhibits
During events or demos, sensory and physical experiences can be enhanced with the use of modern technology. The entire space or room becomes a lived-in type of experience, as opposed to something that takes place in a purely digital environment.
Walls, chairs, floor panels, decor, and speakers may be incorporated to modify the experience while inside an exhibit. It’s also a great way to automate live event experiences or exhibits, where demonstrations take place automatically as soon as a subject steps inside an area.
#6 Activate Location-Aware Communications
Finding amenities and areas of a facility can be simplified with the help of real-time location-aware services. Contextual notifications and communication can also be delivered based on a user’s current whereabouts. A great example might be sending a text alert to a worker that’s leaving, reminding them to log-out and lock their terminal or workstation for security.
Upgrading the “Face” of the Modern Workplace
As technology advances, many more opportunities will become available that enhance corporate operations, real estate properties, and workspaces around the office. That’s an important distinction to make because it shows the market is continuously evolving. It's the future of work.
Every one of the aforementioned trends has a considerable impact on an organization’s services, operations and global processes.
Physical environments are quickly becoming the “face” and function of the modern workplace experience. From amenities installed within break-rooms and leisure spaces, to the way single offices are laid out, it all directly influences the personnel that will be spending time within the said spaces.