April 15, 2015

4 Benefits of Wayfinding on a Corporate Campus

5 minute read


One of the characteristics of the Digital Workspace that Gartner identified in their Hype Cycle for Workplace 2014 article is that it enables new and better ways of working. This is precisely what wayfinding does, by integrating various technologies, mobile applications and real-time data to maximize employee efficiency and productivity.

These technologies and methods help make collaboration easier and increase employee engagement, both of which are fundamental to productivity.

Intelligent Scheduling

Location sensors coupled with other technologies serve several purposes and have numerous time-saving benefits, especially on large corporate campuses.

To begin with, when coupled with location pattern software and nametag or smartphone sensors, individual location patterns and general traffic patterns throughout the campus can be identified.

This information is notably useful in and of itself; with these tools, navigating a large campus can be made easy, finding and reserving an open meeting room can be made instantaneous, and arranging a meeting that works with multiple schedules is simplified.


Navigation is another area made simple through enterprise wayfinding. Navigating a large corporate campus can be tricky, especially for interns and new employees. Event notification and guidance creates ease for those individuals new to the campus, by alerting them to an upcoming event and guiding them directly to the event using navigation tools.  

These tools are further helpful in allowing you to navigate around roadblocks, literally and figuratively speaking. If you’re running late for a meeting, navigating around areas of general congestion can save precious minutes, or asking for a route that does not take you past an area you will be stopped and engaged in conversation.

Each of these methods contribute to increased productivity, efficiency and saving time.


Raising employee engagement is another characteristic of the digital workplace identified in Gartner’s article, and collaboration is one method in which this can be accomplished. If you want to schedule an impromptu meeting with a colleague to discuss a project, being alerted to an open meeting room nearby and being able to schedule it with a mobile app instantly gives you both the time and the place.

Collaboration is paramount to producing quality work, and making collaboration easier will add to employee productivity.

Time Saving

With scheduling tools, navigation technology, and real-time notifications generated by location sensors at your fingertips, saving time becomes a result of your actions throughout the day.

Location sensors and notifications make it easier to connect based on location and convenience rather than juggling a busy schedule, and easy-to-use navigation tools for those large meetings across campus cut down on time traveling to and from said meetings.

Making collaboration, travel and scheduling easier, among numerous other tasks, will increase productivity and efficiency. Being made aware when a colleague is nearby, a meeting room is open, how to navigate across a large campus, and more helpful information all culminates through digital means to create an ease of movement both in business and through the office.

By taking the routine tasks necessary to everyday business and making them faster or removing them altogether, wayfinding allows you to focus on the bigger projects.



Image credit: Nomad (modified)

Topic(s): Mapping , Corporate

Vinay Iyer

Vinay is an Enterprise Account Executive at Jibestream with a background in consulting, entrepreneurship, and software engineering. When he is not helping Jibestream’s clients, he can be found kickboxing, travelling, or engaging in politics.

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