Workplace Persona: Event Director (by The CXApp)

May 31, 2018 by Andrea Williams
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How Events Director Von Display uses the CXApp

Event Directors Gone Mobile: Event management made simpler through one command center

Adoption of event technology is increased by 35% when an event app and attendee portal are integrated.

Event prof persona

What: Directors and event teams are responsible for building a living, breathing brand experience for customers, partners, employees and other audiences as they come into contact with products, solutions, and people associated with your organization at different touchpoints of the customer experience journey.

Why: Live events are a highly effective marketing and sales tool for businesses of all sizes. A mobile-first mindset accelerates the speed of engagement for event attendees by helping them to engage more effectively with clients and each other while simultaneously making access to information faster, communications simpler, and experiences more successful.

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Events Director Mobile User

Andrea is the Director of Marketing. She is passionate about hand-crafted brand messaging, marketing, and product stories at the intersection of market trends, development, and go-to-market strategies.