The New Corporate Workplace Experience: All You Need to Know
Who. What. When. Where. Why. Let’s picture the full story of what it means to operate a campus that is smart and connected in the world hyper-digital interactions.
When it comes to large public venues and corporate campuses, the end goal is for companies to unify processes and digital systems in order to create a very strong, seamless brand experience. In other words, as a customer, you would be having one long “conversation” with a company, regardless of your physical location and preferred communication channel. In fact, your interactions with a brand would be “contextually-aware” based on who you are and where you are, the value proposition of location services.
In terms of a smart corporate campus, a contextually-aware experience is best illustrated by getting a mobile notification describing the day’s menu just as you were walking by the cafeteria. Cool, right?
A more advanced example is getting an automated request on your mobile app to order a vanilla latte, because in the past, at that exact same time in that specific area, you've ordered a vanilla latte from the nearby coffee station. You click confirm and a process is sent to the station to begin making your drink. integrated mobile food ordering is just one example, but an easy way to understand a basic contextual workflow on-site.
In order to provide that context to every user, a connected device workplace ecosystem must be in place to be able to know more information about you, what you like, your preferences etc.
The Core Components Of Context For A Smart Campus Experience