April 10, 2015

How Wayfinding Technologies Contribute to Creating Business Moments

4 minute read

Wayfinding Digital Workspace

Imagine your employees have a campus wayfinding application which allows them to schedule meetings based on location and proximity, rather than on time constraints. Though a system such as this may sound far-fetched and futuristic, it’s closer to reality than you might imagine.

Gartner describes a "business moment" as a transient opportunity that is exploited dynamically. It may only last a few seconds, but it has the potential to set off a series of events involving people, applications and, in this case, meetings.

In the digital workplace of the future, location and proximity based scheduling become a reality making a significant improvement to workplace productivity and agility.

 In their Hype Cycle for Workplace, 2014 Gartner identifies three characteristics of the Digital Workplace:

  1. Enables new and more effective ways of working

  2. Raises employee engagement and agility

  3. Exploits consumer-oriented styles and technologies

The report goes on to suggest that interconnected societal trends such as digital lifestyles, changing work models, data intensity and a willingness to share and collaborate are changing the way we work. Companies should take advantage of these changes to create more effective ways of working, using wayfinding and location based scheduling to enable employees; helping them become more productive.

Nick is one example of an employee who has benefitted from the changes mentioned above. Nick is the project manager for a large software company. He is trying to schedule meetings with his research & development and user experience teams. Having gone through a high growth phase the past few months, meeting rooms are sparse. Both teams are in the same building but on different floors.

Nick’s wayfinding application has the ability to identify the location of his coworkers using location aware technologies – ID badges, mobile devices and smart tags. Location aware technologies make up a part of the broader Internet of Things (IoT) where “things” are constantly exchanging information. While Nick is on his way to the cafeteria, he gets an alert that Rob, the head of research & development is within a few feet.

Using his app, Nick can send Rob a message to say he is right around the corner and would like to quickly catch up. Rob accepts and waits for Nick to arrive. During their conversation an alert on their smartphones notifies them that a meeting room has just become available. The wayfinding scheduling system offers to hold the room for them to continue their meeting. They decide they have covered what they need to and release the meeting room.

This encounter is just one of many that shows the benefits companies can gain by taking advantage of the current changes in the way people are working: the employees were better able to engage each other through these technologies, which in turn saved time and increased their productivity and efficiency. 

Wayfinding software has the potential to streamline business moments and to create more; more business moments, more connections, and more productivity. By using smartphone apps, location sensors, integrated calendaring software, real-time data and more, enterprise wayfinding can increase productivity and efficiency from business moments.

Time saving, increased flexibility and productivity are important challenges facing the modern workplace. By leveraging location awareness technologies, navigation technology, and scheduling software, enterprise wayfinding increases collaboration opportunities and reduces the rigidity of meeting times, thus increasing the productivity and efficiency of business moments, and the possibility for more business moments.



Chris Wiegand

With a track record of success in both business growth and business transformation, Chris Wiegand has dedicated his career to discovering and creating business opportunities that address real-world needs. In 2009, Chris co-founded indoor mapping company Jibestream, and led its incredible growth from an idea to a globally recognized leader in the indoor mapping space. Chris joined the Inpixon team in 2019 with Inpixon’s acquisition of Jibestream, where he continues to be a leading voice in the indoor intelligence space, driving success for the company’s indoor intelligence solutions.

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