Top 5 Benefits of Geolocation Technology

May 3, 2019 by Andrea Williams
Read in 2 Minutes

What To Expect From Indoor Mapping And Wayfinding

Chances are, at some point, you’ve used GPS to guide you when driving (unless you live under a rock). So you should have no problem imagining the usefulness of location services such as indoor mapping. Just like GPS for your car, only this works both indoors and outdoors and helps users navigate all the nooks and crannies of a large public venue.

Location services encompasses indoor mapping and wayfinding powered by Bluetooth beacons in addition to more specialized capabilities such as proximity marketing, asset tracking, improved crowd control and security, etc. Setting up a smart campus or venue with the full range of location services can be a big investment - but a wise one.

The future of work is all about the experiences you have inside your workplace. And the smarter, more connected those experiences become, the more impressed your users (employees, guests, visitors etc.) will be. So when it comes to deploying a smart, integrated experience across your campus - location services and geolocation technology can provide more contextual touchpoints across the user journey. 

When combined with a mobile app - you're not only able to provide live indoor maps and wayfinding across the entire venue - but also use app data to provide users with timely communications based on who they are, where they are, and what they might be needing. It's all a part of a smart connected workplace ecosystem.

So, what will you be getting for your money in this arena? What will your new and improved space look and feel like?

Let’s dive in to the main benefits:

 

location services for your campus

ABOUT THE AUTHOR
Andrea is the Director of Marketing. She is passionate about hand-crafted brand messaging, marketing, and product stories at the intersection of market trends, development, and go-to-market strategies.