A few weeks ago, we released the results of our research into the state of indoor intelligence. January of 2021 seemed like an apt time to publish this report, the first of its kind, given the magnitude of change we’ve seen in the last year. After the immense changes and drastic transformations of 2020, indoor intelligence has been understandably thrust into the spotlight as the world explores its ability to make indoor spaces safer and smarter.
In undertaking our research, we surveyed 143 professionals, 72 of whom self-identified as leaders (directors, VPs, C-suite, Founders, and owners) of functions including finance, executive management, operations, IT and engineering in both private and public sector organizations. These leaders represented organizations from a wide array of industries, and while there were several respondents from EMEA, APAC and LATAM, the majority came from North America. We asked them about their perspectives and priorities when it comes to indoor location-based technologies, investigating attitudes and adoption rates for a variety of use cases and issues.
As we were diving deeper into the data, it became clear that there is a fundamental misalignment between the number of companies using indoor location technologies and their understanding of them internally.
The results indicate that organizations perceive indoor intelligence and location-awareness to be more important when it comes to remaining competitive and achieving goals, and less important when it comes to maintaining the status quo. It is important to note that the majority of respondents who did not consider indoor intelligence technology important were from smaller organizations, where IoT and indoor intelligence technologies are perhaps beyond their scope of requirements. However, as companies scale, these technologies quickly become necessary to remain competitive.
Organizational leaders must ask themselves if it is enough to maintain the status quo while other organizations are innovating. Is it enough for an organization to strive for the status quo? There seems to be consensus that indoor intelligence and location-aware technologies are important to varying extents, especially amongst enterprises, but the roots of the issue go much deeper.
Whilst 74% of respondents indicated that they were using indoor intelligence in their organizations to address various use cases, only 35% felt that employees within their organizations are aware of indoor intelligence and its benefits. It is this knowledge gap that must be bridged in order for any organization to be successful in its implementations and digital transformations.
It is insufficient and unwise for organizations to approach or adopt technology without educating their employees along the way. Employees in all sectors of the business must be taken on this journey. When all functions are in alignment, the wheels of progress turn in unison, and the initiatives and ideas that spark the fire of innovation can come from any level of the organization. The kind of innovation that makes one organization more competitive than another cannot be limited to boardrooms – it stems from an educated workforce with access to, and understanding of, the technologies that can empower them to drive growth at scale.
Organizations must decide for themselves if it is enough to merely survive, or if they intend to strive for success. If their aim is to thrive, then they must ensure that their teams are aware of the technological tools and platforms at their disposal and their benefits, and indoor intelligence is one such tool that has the power to transform organizations to meet the needs of the future.
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Nadir Ali leads Inpixon with a collective two decades in enterprise software, business analytics and information technology. For over 15 years, in his executive-level roles at Inpixon (formerly Sysorex) he has tapped into the $12 billion industry of indoor positioning and data analytics, growing to $23 billion by 2021. Nadir is a leading expert voice in the indoor intelligence and location technology industry. A University of California Berkeley 1989 alumnus, Nadir holds a BA in Economics.