What Can Location Services and Indoor Navigation Do for Business?

February 26, 2019 by Andrea Williams
Read in 7 Minutes

Modern Location Service and Geospatial Technologies are Transforming the Corporate Campus. Here’s Why.

The average corporate or educational campus is a sprawling space with multiple entry points, a host of buildings, and a vast array of amenities and attractions. First-time visitors will surely run into some problems finding their way around, but regulars might experience difficulties too — it’s just the nature of vast, open properties.

The inefficiencies a large property can create go way beyond getting lost, however. It’s easy to misplace assets and incredibly difficult to locate them again. Collaboration, especially across departments, is often challenging because of the greater distances. Situational awareness and scheduling can also cause conflicts. As well as the high frequency of how often resources, teams, and departments are moved around.

But innovative technology like “location services” and indoor navigation paired with a mobile app, can alleviate the stress from some of these roadblocks associated with efficiently navigating a venue, and can be further broken down into segments including indoor mapping, digital wayfinding, IoT and beacons. Essentially, the tech is used to build an accurate layout or profile of a property, which can then be relayed to visitors and on-site staff to streamline their experience(s).

Let’s explore what this new technology has to offer the average corporate campus:

“Integrations geared for safety are a must-have in an open workplace. Location services help by providing real-time alerts, wayfinding to safe areas and guiding users along planned routes for evacuation. @TheCXApp”

1. Better Navigation

Consider a trip to somewhere new; anywhere in the world. What’s the first thing you’re going to make sure you have, besides clean underwear? A map, right?

That’s because a map or directory allows you to find your current position in relation to the location you’re visiting. It’s like Google Maps for the inside of a property. Bluetooth beacons allow for turn-by-turn directions inside a single building or even from facility to facility on a large campus.

Real-time navigation opens up many new possibilities, especially in regards to the customer experience. Suddenly, you can provide contextual notifications for nearby events or amenities.

This can be used to help customers and employees alike.

Want to know where the HR office is? Just seek it out on a mobile app on your phone. It stops all those “Oh, I’m just doing laps” moments that happen when you’re lost at work.

2. Personalized Customer and Employee Communication

Personalization is a huge trend in the business world, one that more and more customers expect.

A Gartner report revealed that 89 percent of companies compete solely on the quality of customer experience. CX has continued to become increasingly important. Companies now need to focus on providing relevant, personalized experiences just to stand out from their rivals.

When combined with contextually-aware tech like real-time location tracking systems, personalization is boosted to the next level. You can enable instant promotions, offers, and alerts based on the person walking by, and what exactly they are passing.

Here are some more great examples of custom, contextually-aware messages:

  • Walking by the cafeteria - “Come get your free chocolate chip cookie for Valentine’s Day!”

  • Passing by the gym - “Yoga class starts in 10 minutes!”

  • Entering the lobby - “Since today is Employee Appreciation Day, we just wanted to say thank you! So thank you!”

  • Entering the parking lot - “Don’t forget to have your ticket validated!”

3. Geographical Data Utilization

The corporate campus is a sprawling, busy place. This creates a lot of confusion and stress - not just for people visiting the property, but for those managing the space too. How do you direct visitors to a specific event or point of interest? How do you ensure personnel are quickly deployed where they’re most likely to be needed?

Thanks to location services, facilities directors can identify heavily used spaces, traffic patterns and hotspots. This real-time data can be used to optimize egress and ingress flows to improve workplace experience. It can also be communicated to on-site visitors to improve their general experience.

 Location Services Indoor Mapping


4. Robust Asset Tracking Opportunities

On a huge property, it can be difficult to track down a single tool or piece of equipment. This is especially common in hospitals, where equipment is ridiculously expensive, so the facility may only have one of an item.

To provide needed medical care, doctors and nurses must locate various tools quickly. In those scenarios, it’s necessary to not only find the equipment, but also to figure out what is the best way to retrieve it.

Location services technology offers robust asset tracking systems in the workplace. Not only can users get directions to various equipment locations, but facility managers and employees can keep track of the objects as well. Location services prevents loss and makes employees more efficient. This tech is especially helpful when applied to equipment that gets moved around often, such as a venue robot.

It’s no surprise that robust tracking and more aware systems can result in higher employee engagement ratings. Imagine cutting down on all that excess time they waste looking for resources.

5. Improved Situational Awareness

Integrations geared for safety are a must-have in an open workspace. Location services help by providing real-time alerts, wayfinding to safe spaces and guiding users along planned routes for evacuation. It’s about more than simple situational awareness, it’s about preventing potential disasters as well.

Need to make sure VIP personnel have a safe place to retreat nearby? You can design and plan property usage based on where users are on-site. For instance, during a large event, you may need to turn an empty conference room into a secure room.

Beyond that, if something happens — the kind of scenarios we all fear — it’s possible to send real-time notifications to everyone in a matter of seconds. This would help prevent large-scale situations or to ease them by ushering everyone to safety in the heat of the moment.

Location Services Are Necessary In Today’s World

As more organizations are looking to expand their physical locations, it makes sense to upgrade the one thing that could help in organizing operations and activities: location services. It’s a necessary component of the modern workplace experience, for customers and employees alike when it comes to your venue.

Location data plays a huge role in mobile advertising and CX. As much as 70 percent of user-location data in advertising suffers from poor quality, which is ineffective for ad targeting. Also, keep in mind that the introduction of 5G networks will instantly make mobile interactions even more impactful.

From digital wayfinding solutions to something much more serious, like a property-wide security network, location services is a technology that is helping shape smart campus of the future… maybe even where you work!

Andrea is the Director of Marketing. She is passionate about hand-crafted brand messaging, marketing, and product stories at the intersection of market trends, development, and go-to-market strategies.