- Use Cases
Inpixon's Unique Indoor Positioning Analytics Solution Well Positioned to Further Penetrate the US$13B Tradeshow Industry
PALO ALTO, Calif. – Inpixon (NASDAQ: INPX), a leading indoor positioning and data analytics company, today announced NuVision Technologies has contracted to purchase Inpixon Indoor Positioning Analytics (IPA) to offer as a service to its customers participating in tradeshows and other events. The acquisition includes a number of Inpixon 4000 sensors combined with the Inpixon Analytics Engine and related implementation services.
“The number of uses for indoor positioning technologies at tradeshows and events is nearly limitless," said Nadir Ali, CEO of Inpixon. “We’re proud to partner with NuVision, a true thought-leader in the application of innovative technologies that benefit nearly every part of the tradeshow and event ecosystem, including exhibitors, attendees, organizers and service providers."
Tradeshows and face-to-face events continue to be a critical marketing and sales vehicle for suppliers to reach prospective and current customers. While the tradeshow market has grown to $13.7B in U.S. revenue as of 2016 (source: statista.com) with roughly 14,000 tradeshows in the U.S. alone in 2018 (source: 10times.com), event owners and organizers often struggle to prove return on investment in a battle for finite marketing budgets against newer digital offerings such as webinars, email and social media. Inpixon IPA gives companies a powerful tool to fight back.
The Inpixon Indoor Positioning Analytics Platform finds all accessible cellular, Wi-Fi and Bluetooth signals being emitted from cell phones and other devices and uses a lightning-fast data mining engine to enable new information insights and actionable intelligence.
Exhibitors spend significant sums for booth space and are keen to maximize traffic. They especially want to talk with visitors that are shopping for solutions in their product category. Inpixon IPA can enable exhibitors to determine visitor counts by time of day and zone, visitor dwell time by kiosk or zone, returning versus new visitors and help optimize future booth placement with insightful analytics. Additionally, organizations can use Inpixon IPA for strategic decision making by evaluating traffic flow patterns (hot spots, preferred routes, etc.), event layout and more.
"There's really no more powerful sales technique than a face-to-face meeting," commented Ed Martincic, CEO of NuVision (nvtinc.net). "And that's what effective in-person events provide. We look forward to providing Inpixon IPA at events around the U.S. to enhance attendees' and exhibitors' event experience, to stimulate customer loyalty and to increase booth rebooking rates."
To learn more about the Inpixon Indoor Positioning Analytics, please visit inpixon.com.
Inpixon (Nasdaq: INPX) is a leader in Indoor Positioning Analytics (IPA). Inpixon IPA Sensors are designed to find all accessible cellular, Wi-Fi, and Bluetooth devices anonymously. Paired with a high-performance data analytics platform, this technology delivers visibility, security, and business intelligence on any commercial or government location worldwide. Inpixon’s products and professional services group help customers take advantage of mobile, big data, analytics, and the Internet of Things (IoT) to uncover the untold stories of the indoors. For the latest insight on IPA, follow Inpixon on LinkedIn, @InpixonHQ on Twitter, and visit inpixon.com.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Act, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Inpixon and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, Inpixon’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in Inpixon’s periodic and current reports available for review at sec.gov. Furthermore, Inpixon operates in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. Inpixon disclaims any intention to, and undertakes no obligation to, update or revise forward-looking statements.
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