CX Live! Ep2: Center Builds & Renovations w/ Russ Fowler

Podcast Length: 28 Minutes

Live! Ep2: Center Builds & Renovations w/ Russ Fowler

In this episode, Russ Fowler discusses best practices in regards to planning for and opening a new center or renovating an existing one. Best efforts in planning and thinking through the customer journey should help alleviate some of the difficulties associated with these types of endeavors.

Episode highlights:

  • Thinking about and creating personas to help jumpstart the planning process. What do your customers know about you and how do they feel?

  • Budget strategy - securing a budget first VS pricing out potential options

  • Identify key stakeholders by mapping out who, when and how early you engage them in the planning process.

  • Talking to people on the front-lines to see what works, what doesn’t, and additional insights.

  • What to look for along the way and how to avoid bumps in the road.

Podcast Transcript

Episode 43: How Multi-Center Programs Achieve World Class – Part I w/ Ellen Barnes Pfiffner

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

Guest Info

Russ Fowler

Vice President, Marketing Environments,

erse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs.

Derse helps organizations align face-to-face marketing efforts with broader business strategies through:

  • periential Marketing strategies that help increase your sales
  • Program management tactics that help you control and reduce costs
  • Creative architectural and graphic solutions that attract your target audience