CX Live! Ep6: Neuroscience w/ Dale Tesmond

Podcast Length: 35 Minutes

Live! Ep6: Neuroscience w/ Dale Tesmond

In this episode, Dale Tesmond shares an interesting take on how neuroscience (the brain, behaviors, and cognitive emotion) play into briefing programs and how experiences truly impact our guests. And that backed by science and experiments, you can better suss out authentic responses to what you’re delivering.

Episode highlights:

  • The effects of oxytocin and dopamine.

  • Why truth testing is so important in the briefing world

  • Most importantly - test everything before you put it out into the market

  • How studying and learning about influences for different age groups, genders and demographics can help you create something that’s valuable and memorable

  • Yes, you can incorporate in-person and off-site testers/subjects

  • The value of being able to pivot conversations using real-time data analyzing top and bottom effects

  • Be sure to continually evaluate and measure your program effectiveness

  • Also, geek-out with us: wristbands, mobile phones, and data oh my…

Podcast Transcript

Episode 43: How Multi-Center Programs Achieve World Class – Part I w/ Ellen Barnes Pfiffner

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

[00:00:00] Hello and welcome to the CX app. Live an interview style podcast, addressing topics, trends, and tips for creating real time digital experiences in a customer first customer last world. This show for briefing and meeting professionals brings you authentic and unfiltered conversations with industry experts who know how to elevate customer experience across people, teams and programs.

[00:00:33] Let's listen in.

[00:00:38] Welcome everyone to our CX app live podcast series dedicated to today's briefing professionals. I'm Darby, Mason Warner, senior director of client and partner strategy with the CXF and in production company. I'm excited to be interviewing thought leaders across their industry who can share their experiences and ideas to help all of us improve our programs today.

Guest Info

Dale Tesmond

Storybuilding® Founder,

We are STORYBUILDERS. My purpose is to build relationships and serve our clients by strategically and emotionally connecting brands with people in customer experience centers, innovation centers, brand launches, mobile events and cause events. By digging deep to know truth, we move people to move product.