CX Live! Ep18: Choreograph Unique w/ Pete Riddell

Podcast Length: 51 Minutes

Live! Ep18: Choreograph Unique w/ Pete Riddell

In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.

Episode highlights:

  • Deconstructing and recognizing the building blocks of experiences. 

  • Accounting for the loss of white glove immersion.

  • The power of ‘Dr Pepper & Doritos.

  • The simplistic nature of delivering an extraordinary moment by being extraordinarily human.

  • Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath.

  • Identifying the how and where you can flip the virtual script.

  • Creating ‘to go’ containers.

  • Consider exclusivity for your customers (i.e. limited access to people, content, resources).

  • Addressing ‘pushback audiences’ by creating stories and experiences that resonate

Guest Info

Pete Riddell


Experienced Executive Creative Director / Storyteller with a demonstrated history of working in the experiential industry. Strong creative, writing and marketing professional skilled in Sales, Event Marketing, Marketing Strategy, Corporate Identity, Integrated Marketing ... and general spellbinding.