CX Live! Ep34: Building Powerful Discussion Leader Bureaus w/ Jill Swartz

Podcast Length: 42 Minutes

Live! Ep34: Building Powerful Discussion Leader Bureaus w/ Jill Swartz

In this episode, Jill Swartz from Dell Technologies Executive Briefing Program gives insights into how to build a strong discussion leader bureau and maintain it while strategically tackling the challenge of navigating from virtual to hybrid engagements..

Episode highlights:

  • Overview of Dell Technologies global briefing program and how it evolved since the merger with EMC
  • Foundational elements that worked so hard to build the DL Bureau before COVID happened
  • Role of Discussion Leaders has changed as we’ve had to shift from in-person to virtual briefings
  • What new strategies have you implemented to empower DLs to feel confident in this virtual time
  • Lessons learned

Guest Info



Jill is responsible for directing the strategy and vision behind the Dell Global Executive Briefing Program (EBP)’s Discussion Leader Bureau and other key initiatives. She manages a global volunteer community of 2,600, in a program that touches more than 20,000 customers, and supports a sales team of 40,000.

Prioritizing the customer experience, Jill also focuses her efforts on enhancing engagement and maximizing impact through world-class moderation and facilitation of Executive Briefings. During her five-year tenure in the role, Jill built the world’s largest EBP Discussion Leader Community. Additionally, she improved accessibility and process efficiencies by deploying workshops and trainings to the cloud as well as spearheading the expansion of developmental offerings worldwide.

As a leader, Jill is recognized for her unrelenting optimism and collaborative, high-energy coaching style that she brings to every project. Jill holds a Bachelor of Science in Business and Marketing from Arizona State University along with a Digital Event Strategist Certification earned from the Professional Convention Management Association (PCMA).