CX Live! Ep35: Strategies to Evolve Customer Engagement w/ Dana Drissel and Howard P. Stern

With DANA DRISSEL, , HOWARD P. STERN
Podcast Length: 51 Minutes

Live! Ep35: Strategies to Evolve Customer Engagement w/ Dana Drissel and Howard P. Stern

In this episode, Dana Drissel, Chief Marketing Officer and Howard P. Stern, Creative Director & Mixed Reality Experience Strategist at Kaon Interactive, talk about how to deliver immersive storytelling with interactive technologies that allow briefing programs to genuinely connect with their C-suite audience and translate to a higher ROI.

Episode highlights:

  • Stand-out customer experiences that have inspired them
  • How EBCs have shifted in the post-pandemic era of hybrid work
  • The importance of self-navigation in driving customer curiosity and engagement
  • Why interactive technology is essential to elevate virtual EBCs
  • How advanced technologies such as 360 photography, 3D environments, hyper-personalized content and virtual reality (VR) can play a critical role in your customer’s decision-making
  • How you can use emerging technologies and tools to produce a uniquely different and memorable white glove treatment for your customers

Guest Info

DANA DRISSEL,

CHIEF MARKETING OFFICER ,

Dana is a highly energetic, results-driven professional with 25+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups. Under her leadership, the Kaon has experienced substantial growth, a European market expansion and has introduced numerous award-winning Kaon solutions, building a fast-growing base of global B2B customers. 

Prior to Kaon Interactive, Dana was a strategic marketing innovator working at companies such as Harpell (tech marketing agency), Exact Software (cloud business software) and Centerstone Software (computer aided facility management software). She holds a BS from UVM.

HOWARD P. STERN

CREATIVE DIRECTOR & MIXED REALITY EXPERIENCE STRATEGIST,

As Creative Director / Mixed Reality Experience Strategist at Kaon Interactive, Howard's role is to innovate user interaction and engagement for applications for Fortune 500 Companies. He channels his own brand of creativity through a multitude of technologies such as augmented reality, virtual reality, online interactive marketing campaigns and multi screen interactive environments. Howard is a consummate digital storyteller with a focus on STORY FIRST. His passion for user engagement has helped Kaon interactive customers tell complex stories while creating emotional connections and exciting their audiences.