CX Live! Episode 46 - Building Trust with Sales to Develop Customer-Focused, Outcome-Based Agendas w/ Nathan Pisik

Podcast Length: 46 min Minutes

In this episode, Nathan Pisik, Global Strategy Senior Advisor for the Dell Technologies Executive Briefing Program discusses the importance of building trust with the sales team to create customer-focused briefing agendas, that will ultimately help sales reach their goals and elevate the experience for customers.

Episode highlights:

  • The importance of having a collaborative partnership with the sales team to establish a focus for the briefing agenda, especially as virtual briefings are shorter than in-person briefings
  • How briefing program managers can benefit from understanding the perspective of the sales team and use sales focused terminology to capture customer specific details and build trust with them
  • The value of embracing the ‘why’ to create meaningful briefings that address the customer’s objectives while clearly communicating your company’s purpose
  • How developing a methodology to offer an outcome-based topic catalog along with suggested discussion blocks that are delivered by qualified discussion leaders ensures global consistency

Guest Info



Based out of Headquarters in Round Rock, Texas, Nathan is responsible for leading Dell Technologies global content & Messaging strategy for the EBP, managing Briefing Consultant Enablement and training across Dell Technologies 11 global locations, and serving as a Discussion Leader facilitating and presenting in C-level executive briefings for Dell Technologies’s largest Enterprise customers around the world. Nathan holds Bachelor’s degrees in International Business and Chinese Language Studies from Texas A&M University. And he has served on the Round Rock Chamber of Commerce representing Dell Technologies for the last two years and has held a seat on the Board of Directors for the Texas Homeless Network, the largest Homeless advocacy group in the State of Texas since 2018. Recently Nathan was a first-time session leader at the ABPM Spring Conference.