CASE STUDY

Why ABPM Chose Inpixon’s Event Management Platform

The ABPM (Association of Briefing Program Managers) is a global organization that offers resources, connections and certifications to briefing program managers that empower them to sharpen their skills, expand their networks and elevate their careers in the briefing industry.

When COVID-19 hit in 2020, Elizabeth Simpson and her team had to pivot their biggest event from being in-person to fully virtual in a matter of months. Now, as many event programs return to in-person event offerings, the ABPM leveraged Inpixon’s Hybrid Events platform to make the transition from offering virtual only experiences back to offering in-person and virtual experiences with a truly hybrid approach.

 

Table of Contents

1: Introduction to Elizabeth Simpson & the ABPM (0:16) 

2: The Value ABPM Events Offer to Members (03:28) 

3: How ABPM Shifted Their Event Strategy Due to the Pandemic (05:02) 

4: How and Why the ABPM Used Inpixon's Platform for Their Virtual Events (10:00) 

5: The Features & Key Benefits ABPM Found Most Valuable (13:29) 

6: ABPM's Experience Collaborating with the Inpixon Team (20:52) 

7: Adopting a Hybrid Event Program Strategy for the Future (23:32) 

8: What's Next in ABPM’s Events? (26:44)

What You'll Learn in This Case Study

Participants:

Darby Mason-Werner
Senior Director, Client & Partner Strategy
Inpixon

Elizabeth Simpson
President
Association of Briefing Program Managers (ABPM)

Ready to talk about your hybrid event strategy?