Who is Gen Z? Why are they different and why do they matter?

Generation Z, born 1996-2015, has $143 billion in buying power. They were born with the Internet and they only know a world with social media; they are the first truly global and digital generation. So, what does this mean for the future of retail, hospitality, and other industries that fall under the bucket of discretionary spending?

In this webinar, you’ll hear from 15-year-old innovator at The Knowledge Society (TKS), Isabella Grandic, Inpixon's Executive Vice President of Sales, Chris Wiegand, and TribalScale’s CEO, Sheetal Jaitly. They will dive into what makes Gen Z unique, and how companies can craft and deliver experiences and services that resonate with this increasingly influential generation.

During this session, we will discuss

• Approaches you can take to drive business projects with meaningful results
• The implications of targeting truly digital customers
• How indoor mapping and location technology can be leveraged to bridge digital and physical worlds
• How you can lay a technological foundation to support short and long-term innovation and growth