- Use Cases
It’s been many months since I first heard about General Data Protection Regulation (GDPR), and to be honest, at first I assumed it was one of those idealized, politician-driven regulations. But, as I dug into the details, and as I have worked closely with the GDPR-specialized legal counsel that we’ve retained to advise us, I’ve come to embrace GDPR -- not only its ideals, such as transparency and giving users control over the collection and retention of their personal information, but also its specific requirements. I don’t find GDPR requirements to be particularly onerous; they just require one to be thoughtful about how one uses another person's information. And that makes good sense. That’s why, at Inpixon we are building privacy not only into our everyday practices but deep into our product design. It's "privacy by design."
As one example of Inpixon's proactive commitment to privacy and security, let's look at MAC addresses. While we believe Inpixon products do not collect personal information, we recognize some might consider a device's MAC address to be personal information. Because of Inpixon's forward-thinking privacy stance, well before GDPR we made the decision to enable our customers to utilize unidirectional, tokenization of device MAC addresses. So, while MAC addresses are collected as part of the unencrypted, "in-the-clear" information broadcast on public frequencies, we randomize and then delete that data early in the system processes.
But it’s about more than MAC addresses. Here at Inpixon we follow a three part approach to address comprehensive privacy.
So, I’m excited about GDPR and other privacy- and security-related regulations that raise the bar in protecting personal information. I’m proud of Inpixon's commitment to both the ideals and the specifics of these regulations. And I’m especially proud to be leading our "privacy by design" mindset.
I'd love to hear what you think about these topics. Drop me an email at firstname.lastname@example.org.
Chief Product Officer