- Use Cases
Planned Fusion of Indoor Positioning and Ad Tracking Data Intended To Provide Powerful New Insights for Retailers, Advertisers, Agencies and Media Companies
PALO ALTO, Calif. – Inpixon (Nasdaq: INPX), a leading indoor positioning and data analytics company, today announced that its Shoom advertising services business unit has surpassed 126 million ads in its Shoom Advertising Information Network (SAIN) eTearSheets solution. The company believes eTearsheets is one of the largest databases of its kind, and that it gives Inpixon a unique competitive advantage to introduce new solutions combining Inpixon Indoor Positioning Analytics (IPA) and Shoom advertiser data to address businesses' marketing attribution needs.
"Tying ad spend to buyer behavior continues to be a challenge for advertisers," said Soumya Das, Inpixon COO. "Inpixon acquired Shoom in part to enable us to introduce solutions that link advertisement exposure to shopping behavior. Imagine, running an ad and then being able to see its effect on foot traffic in the store. That marketing attribution is not possible without correlating both the advertisement and shopper location data. Inpixon believes it is one of very few companies that can deliver both of those data points."
Shoom's eTearsheets service includes digital versions of 126 million ads placed in 634 publications by more than 1.5 million advertisers and 13,000 agencies. Customers can access and analyze these ads by advertiser, publication, agency, geography and date range across 41 unique advertiser categories to gain valuable insight based on past and current ad placement and spend locally, regionally and nationally.
Inpixon’s award-winning Indoor Positioning Analytics (“IPA”) Platform uses radio frequency sensors to anonymously identify the indoor location of wireless devices, such as cell phones. IPA is then able to leverage an artificial intelligence-powered data analytics engine to reveal actionable intelligence, such as visitor counts and customer behavior patterns.
The company plans to combine Shoom ad data with IPA shopper location data which the company believes will allow it to offer unique advertising technology (AdTech) solutions that enable advertisers, media companies and retailers to better compete with e-commerce stores by understanding the links between advertising and buyer behavior.
Inpixon (Nasdaq: INPX) is a leader in Indoor Positioning Analytics (IPA). Inpixon IPA Sensors are designed to find all accessible cellular, Wi-Fi, and Bluetooth devices anonymously. Paired with a high-performance data analytics platform, this technology delivers visibility, security, and business intelligence on any commercial or government location worldwide. Inpixon’s products and professional services group help customers take advantage of mobile, big data, analytics, and the Internet of Things (IoT) to uncover the untold stories of the indoors. For the latest insight on IPA, follow Inpixon on LinkedIn, @InpixonHQ on Twitter, and visit inpixon.com.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Act, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Inpixon and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, Inpixon’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in Inpixon’s periodic and current reports available for review at sec.gov. Furthermore, Inpixon operates in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. Inpixon disclaims any intention to, and undertakes no obligation to, update or revise forward-looking statements.
Inpixon Investor Relations:
Scott Arnold, Managing Director