- Use Cases
When Mall of America opened in 1992, the headlines called the move risky, and warned that making an entertainment destination out of a shopping mall wouldn’t stand the test of time. And yet, here we are over 27 years later and the Mall of America has been making headlines ever since for becoming a world leader in retail innovation. The Mall of America stands as a testament to the power of creating an engaging experience of place, and how connected spaces will outlast and outperform others in the retail landscape.
In the face of what the media has called ‘the retail apocalypse’, retailers have come under enormous pressure to improve customer experiences and engagement while boosting revenue, or else find themselves on websites like deadmalls.com. The Mall of America, the largest shopping and entertainment destination in the United States, has harnessed the power of smart spaces to place it firmly in the first category.
Since opening its doors in 1992, Mall of America has revolutionized the shopping experience by becoming a leader in retail innovation, and they show no signs of stopping. Their ongoing investment in technology and commitment to innovation has them mapping the road to digital transformation.
We are proud to announce that we will be hosting a webinar with Mall of America’s IT Director, Janette Smrcka and Indoor Positioning provider, Senion. This is your chance to hear firsthand from Janette about how indoor mapping and positioning technology has enabled them to create relevant and compelling experiences while quickly responding to the fast changing demands of the market.
Location Technology & Innovation - Mall of America’s Digital Journey
Thursday, May 9 at 10:00 am PT / 1:00 pm ET
Register today to find out:
While headlines tout “the death of the American mall,” the Mall of America still stands as a thriving testament to the power of innovation. Don’t miss this opportunity to learn from Janette Smrcka, the IT Director leading the charge for technological innovation at what is quickly becoming one of the smartest buildings in the United States of America.
Jody Shaffer is the VP of Marketing for Inpixon. Beyond her passion for marketing, Jody aspires to run a half marathon. She gets lots of practice chasing her two young daughters around the house.