March 18, 2020

Retail Minded: Transparency in a New Decade


The article Transparency in a New Decade: Getting Your Customers to Opt-In as Part of the Brand Experience by Inpixon COO, Soumya Das, first appeared on Retail Minded.

“Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape – being compounded to reveal insight on consumer behavior – to data points that now can highlight why consumers make decisions in real-time as they move through the physical world. Needless to say, we have access to unprecedented amounts of personal information. Marketers and advertisers have the ability to leverage a multitude of personal data points across this spectrum, ranging from physical location to browser search histories and beyond, to create a more holistic brand experience that extends between offline and online experiences.”

Read the full article on Retail Minded >

Topic(s): media coverage


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