- Use Cases
Indoor Positioning and Data Analytics Leader Partners with PAN to Implement Content Marketing and Media Relation Strategies for Increased Brand Visibility
SAN FRANCISCO — March 8, 2017 — PAN Communications, an integrated marketing and PR agency for the B2B and healthcare technology industries, has been named the agency of record for Inpixon, a leader in Indoor Positioning and Data Analytics. Through its partnership with PAN Communications, Inpixon will continue to increase its brand visibility as it delivers the benefits of “GPS for the indoors” to organizations across a broad range of industries.
Inpixon Indoor Positioning Analytics is revolutionizing the omnichannel approach by providing rich positional information like GPS and browser-like intelligence for the indoors. All establishments that strive to create a continuous customer experience between their online and in-store presences – including retail brands, shopping malls, airports – can gain better business intelligence, increase consumer satisfaction and make more informed marketing investments with Indoor Positioning Analytics technology. Inpixon also provides greater security to enterprises, financial services institutions and government agencies by creating a Security Dome around their premises to keep out unauthorized devices. Inpixon just completed a rebranding and name change to reflect a strategic and unified focus on indoor positioning and data analytics, and the company turned to PAN to drive new visibility for its offerings.
“Based on their innovative approach to integrated marketing and PR, and their proven success in our industry, partnering with PAN Communications was a natural choice for Inpixon,” said Soumya Das, chief marketing officer for Inpixon. “With PAN as an extension of our marketing department, we’re confident that we will build new momentum and visibility for our Indoor Positioning Analytics innovations.”
Inpixon chose PAN because of the agency’s integrated approach, the industry knowledge of its team and its dedication toward driving results in a fast-paced and competitive market. PAN will work closely with Inpixon’s marketing team to tell the company’s story, increase its thought leadership in the indoor positioning market and build strategic brand visibility and awareness.
“Inpixon has developed game-changing technology that will enable organizations across industries to unlock untapped potential for customer experience, security and public safety,” said David Bowker, vice president at PAN Communications. “We look forward to a productive partnership with Inpixon to deliver a content-driven and media relations-focused program that will drive awareness of the benefits of its technology to businesses and government organizations."
Inpixon (NASDAQ: INPX) is a leader in Indoor Positioning and Data Analytics. Inpixon sensors are designed to find all accessible cellular, Wi-Fi, and Bluetooth devices anonymously. Paired with a high performance, data analytics platform this technology delivers visibility, security, and business intelligence on any commercial or government premises world-wide. Inpixon’s products, infrastructure solutions, and professional services group help customers take advantage of mobile, big data, analytics, and the Internet of Things (IoT) to uncover the untold stories of the indoors. For the latest insight on Indoor Positioning and Data Analytics, follow Inpixon on LinkedIn and @_Inpixon on Twitter.
PAN Communications is an integrated marketing and PR agency servicing B2B and healthcare technology brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally, such as SAP, MediaMath, BlueCoat, Maestro Health and Fuze. The firm provides today’s modern marketers with communications, influencer relations, social media and digital services that build brand equity and drive business results. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.
Rebecca Haynes, 415-984-1970