- Use Cases
Being part of a rapidly growing tech company means I spend a lot of time traveling – more so because our head office is in Toronto and I'm based in Europe. And while a career involving lots of travel may sound ideal, airlines and airports are anything but fun. So when I read that Westfield had recently brought together industry thought leaders and innovators in an effort to streamline the traveler experience, I thought I'd put together a list of my own ideas for improving the whole airport experience.
Westfield Labs has some of the smartest people on the planet – they must have, they use our indoor mapping engine – and if anyone can help airport executives create a holistic airport experience, they can.
Just take a look at how they're transforming the retail experience in this video:
Impressive stuff! Now, imagine if that same tech made its way into your airport – you'd really be able to make travel an enjoyable experience.
So while waiting for a connection at Ataturk Airport, I made a list of all the travel dots I need connected, and then I put in a call to our product team ...
— Jibestream (@Jibestream) March 2, 2016
... to make sure our wayfinding engine can do the job.
Having confirmed my suggestions are possible, I opened up my laptop to create this blog – 40 minutes later I gave up, frustrated by the process required to get a Wi-Fi connection at Ataturk Airport.
I love Turkish Airlines, they have the friendliest cabin crew, they fly to more countries than any other airline, and they even have a Batman plane! But all that doesn't matter when the airports they use lack Wi-Fi. Hopefully they will put pressure on the owners of Istanbul's new mega airport to provide passengers with free, fast, and immediately accessible Wi-Fi.
This brings me to the first point on my list:
Auto connect to the Wi-Fi network - I carry more sim cards than Jason Bourne, but they're always out of credit. So I'm constantly filling out archaic online forms in a vain effort to access airport Wi-Fi. When I walk into an airport, a BLE Beacon should trigger the app on my phone to asks me if I'd like to connect to the airport Wi-Fi; a simple one-click process that gives me information about my next flight and turn-by-turn indoor navigation to the departure gate.
Domonic Lowe, Executive Vice President of Westfield Airports, summed it up perfectly: "Customers want an efficient seamless personalized journey when they go from home, to the curb, to the gate, and back again." I look forward to the day when all the dots are connected and one airport journey is one holistic experience.
Jean Moncrieff is Jibestream's Location Independent Marketing Lead – current location, Italy. In addition to all things marketing, he loves travel, writing, and red wine. Currently experimenting with vegetarianism.